Overall, this international network aims to build long-term links between British and Brazilian academic institutions, both in teaching and research.
- The Brazilian workshop and the international conference in York will generate knowledge exchange, lead to the publication of an edited volume, and expand this new research network to other Latin American, North American, and British and Continental European academic institutions.
- The publication of joint journal articles between academics from different continents (Latin America and Europe) will increase the international awareness and impact of the research produced.
- The seminars delivered to postgraduate students in Brazil to disseminate the research produced, will very likely generate interest by students to develop dissertations on topics related to this research.
This international collaboration will contribute innovative and high-quality research to provide a deeper understanding of the complex factors that contribute to long- term survival and competitiveness for businesses operating in foreign environments when opportunities and threats arise as a result of globalisation. It has great potential to impact on academic literature on long-term survival, on the power of tangible and intangible assets to explain trade and foreign investment, and on explanations of British competitiveness during the First Globalisation Wave.
A distinctive feature of this project is its interdisciplinarity. It combines international business, institutional economics, economic history, and business history, and seeks to exploit synergies between these fields. In particular, it brings an informed historical perspective to current management issues, and challenges conventional wisdom based on new data.
The project also covers topics of great relevance in the current context of business: how to survive in the long-term and how to be competitive in a globalised economy; how intangible assets can be a key source of sustained competitive advantage; how trademark data can be used as a proxy for analyzing foreign direct investment and international trade.